FOUNDER

With over 20 years of combined experience in the pest control and call center industries, I bring a unique and comprehensive understanding of what it takes to build a successful service business.
Lyle journey began in door-to-door sales, leading him to build highly effective sales teams and ultimately establishing my own pest control franchise. He successfully scaled that business to over $6 million in recurring revenue before a successful acquisition. This experience provided him with a deep, firsthand knowledge of every facet of a pest control operation—from managing multi-branch call center systems to navigating 15 separate acquisitions.

Lyle founded this company to address a critical need in the industry: to provide an unparalleled, enterprise-level customer experience for pest control companies at a small-business price point. His expertise lies in creating data-driven solutions and innovative strategies that solve the most complex problems business owners face. This company isn't just about answering phones; it's about leveraging a lifetime of industry knowledge to help your business grow and thrive.

DIRECTOR OF CUSTOMER EXPERIENCE

Wade Baker is a strategic and results-driven Contact Center Operations Leader with over 15 years of experience transforming customer experience, driving retention, and scaling high-performing teams.

As Director of Customer Experience at Lyon CX, he has led multi-channel contact center operations, improved KPIs, and fostered long-term client relationships through data-driven strategies and standardized workflows.
Throughout his career, Wade has held leadership roles in customer service, loan operations, and collections, consistently achieving measurable results such as boosting retention rates, reducing delinquency, and increasing recovery efficiency. His expertise spans workforce management, regulatory compliance, process improvement, and vendor engagement.

With a proven ability to balance operational excellence with employee engagement, Wade is passionate about building systems that empower teams to succeed while delivering exceptional customer outcomes.

DIRECTOR OF INFORMATION AND TRAINING

Darian Bess is a highly precise and context focused Data Officer and Trainer with 7 years of experience working for Call Centers and Pest Control Companies.He has made a career from passionately learning every facet of the companies he has worked with, striving for perfect accuracy above all else.

As Director of Information and Training at Lion CX, he has provided clients with a variety of KPI metrics they require for both the call center and the client's direct employees to facilitate a proper understanding of company health. He focuses on training agents not only to be able to answer the questions asked, but also to understand why they are asking so Lion CX can deliver outrageous customer service every step of the way.